Hi, I’m William!

Product Bets is a blog about my experiences and thoughts on building products without the resources of a big corporation or a well-funded startup, dealing with both technical and business aspects of the process.

I am a Swedish data engineering consultant and have worked with engineering on products ranging from Spotify, Candy Crush, stock exchanges, along with a VC-funded startup journey to build San Francisco-based startup tCell.io from an early stage to its acquisition.

Anyone can get started building independent products and the resource constraints provide opportunities that are unavailable to products that have to return a greater investment. Indie products can be successful if they grow slower, target niche markets and provide smaller (“lifestyle business”) financial outcomes. Still, some indie products do manage to grow and reach venture-scale valuations.

So jump in! Start building and tweet at me if you learnt something useful here 😂